AI search visibility is an entity problem before it is a content problem

When an AI assistant gets your company wrong, publishing another generic article rarely solves it. The model needs a consistent set of entities, claims and sources to connect.

Start by making the basics boringly consistent: organisation name, products, locations, authors and the claims you want repeated. Then make those claims easy to extract with clear headings, concise definitions and supporting evidence.

Finally, measure the category prompts that matter. AI search changes quickly, but a tracked prompt set gives you a baseline and makes improvement visible.