Northline Home

The challenge

From invisible constraint to compounding growth.

A faceted booking flow generated more than nine thousand thin URLs. Googlebot spent its budget on filters while the service pages went weeks between crawls.

The approach

• Removed 9,400 crawlable filter permutations behind proper parameter rules
• Restructured internal linking to bring money pages three clicks closer to the root
• Rebuilt the page shell to cut render-blocking work
• Set up log-file monitoring so regressions surface within a day