All case studies
HVAC · Local SEO
Meridian Climate
Meridian Climate delivers precision climate control with expert installation, repair and maintenance.
The challenge
From invisible constraint to compounding growth.
Forty-one service-area pages were near-duplicates of each other, three Business Profiles competed for the same postcode, and nothing ranked outside the head office suburb.
The approach
- Rebuilt every service-area page around genuinely local proof and pricing
- Consolidated duplicate Business Profiles and fixed NAP conflicts
- Shipped a booking-intent content set targeting emergency queries
- Added review capture at job completion, lifting velocity year round
+312%non-brand organic clicks
68local terms in the top three
7 moto full payback