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Healthcare · AI search
Harbourpoint Health
Harbourpoint Health runs multi-site clinics with a nationally recognised specialist team.
The challenge
From invisible constraint to compounding growth.
AI assistants were describing their treatment options inaccurately and citing competitors for conditions Harbourpoint actually specialises in.
The approach
- Restructured clinical content into extractable, clearly attributed answers
- Unified entity data across the site, directories and professional bodies
- Added MedicalWebPage and FAQ markup reviewed by clinicians
- Built share-of-answer tracking across 240 category prompts
3.6xAI answer citations
+118%non-brand organic clicks
240prompts tracked monthly