All case studies
Professional services · Content
Aperture Legal
Aperture Legal advises founders on the commercial decisions that decide an exit.
The challenge
From invisible constraint to compounding growth.
High authority, almost no commercial rankings. The blog answered questions nobody was paying to have answered.
The approach
- Remapped the content library against genuine buying intent
- Retired or merged 140 posts with no commercial or link value
- Built practice-area hubs with partner-authored depth
- Introduced an expert review byline system for credibility signals
+228%consultation requests
−140low-value URLs retired
4.1xorganic pipeline contribution